Thailand's Koh Samui sees 12% jump in bookings after The White Lotus 3

HBO's 'The White Lotus' season 3 has triggered a spike in Thailand tourism, especially for Koh Samui. A leading online travel platform reported a 12% rise in accommodation searches for the island after the season premiere on February 16. The third season was shot in several Thai locations, including Bangkok, Koh Pha-Ngan, Phuket and Koh Samui's Four Seasons Resort.