The economics of a legend: Virat Kohli’s enduring brand power

Virat Kohli’s May 2025 retirement from Test cricket ends a stellar chapter in sports, but his ₹1,912 crore brand empire continues to flourish. Backed by 40+ endorsements, savvy business ventures, and unmatched social media reach, Kohli exemplifies how discipline and vision can turn sporting fame into a lasting global legacy.