The man who challenged Parle G and built Rs 3,000 CR brand.

In 1967, Ballabh Prasad Agarwal made biscuits out of coconut oil his family produced. He wanted to make them pure quality like gold. In March 1994 - He started a brand called Priyagold Biscuits. Ballabh launched the famous Priyagold Butter Bite biscuits at Rs 2 and the rest is history. Today, Priyagold is a Rs 800 CR brand.