The Whole Truth drops 'no added sugar' labels from date-sweetened items after FSSAI notice

Food startup The Whole Truth has agreed to stop using "no added sugar" labels on products sweetened with dates after receiving a show-cause notice from FSSAI. The notice followed complaints by rival chocolate brand Paul And Mike. It argued that date powder and similar sweeteners function as sugar substitutes and shouldn't qualify for "no added sugar" claims under FSSAI regulations.