These two college friends are building a ₹500 Cr momo empire 👇🏻

It was 2009 WOW Momo was a really small brand & made little over 2,000 per day. Fast forward 4 years they’ve scaled the organised "Momo" category itself. When you have competition from every roadside momo stall, building an organised retail brand is hard. We uncover deeper insights into what really helped WOW crack the ₹500 Cr/ year business.