Thomas Cook forms JV for AI solutions in travel sector in India

Shares of Thomas Cook (India) Limited surged 2% to ₹206.65 on Tuesday, after entering into a JV Agreement with Atirath Technologies Private Limited to invest in Indian Horizon Marketing Services Limited (JV company). The JV company will facilitate the development of a suite of proprietary intellectual property for the travel domain, utilising Artificial Intelligence (AI) in India.