Timberlake was paid ₹39 cr for McDonald's I'm lovin' it tune

American singer Justin Timberlake sang the McDonald's slogan 'I'm lovin' it' when it was introduced in 2003 for an estimated amount of ₹39 crore ($6 million). The campaign was launched as "a key part of McDonald's business strategy to connect with customers in highly relevant, culturally significant ways around the world".