Toblerone to no longer carry 'of Switzerland' branding as production shifts

Toblerone will lose the "of Switzerland" label from its front packaging after its new production site is set to open in Slovakia. The triangular chocolate bar, Toblerone, was first launched in 1908 and has been exclusively produced in Switzerland since the early 1990s. The new production line is in response to "growing demand", said Toblerone's owner Mondelez.