Toblerone to no longer use iconic Swiss mountain image on its logo

Chocolate brand Toblerone will stop using the image of Matterhorn, an iconic Swiss mountain, on its logo. Since the company is moving some production outside of Switzerland, it will also change 'of Switzerland' to 'established in Switzerland' on its packaging. Under the Swissness Act, national symbols and Swiss crosses aren't permitted on product packagings if they don't meet certain requirements.