Uber hires ex-Coca-Cola exec as its first marketing officer

Ride-hailing startup Uber has appointed former Coca-Cola executive Rebecca Messina to serve as its first-ever Chief Marketing Officer. Messina will oversee marketing for Uber as it gets ready for an initial public offering that is expected to take place next year. Prior to joining Uber, Messina was Global Chief Marketing Officer at US-based beverage company Beam Suntory.