US midterm election ad spending crosses $10 billion

Spending on US midterm election ads has crossed $10 billion and is projected to reach $11.6 billion by Election Day, WION reported. The previous record was set in 2022 at $8.9 billion. Texas is among the most closely watched Senate races, with combined ad spending and airtime reservations exceeding $500 million. Ohio’s Senate race has attracted over $450 million.