User insights played a role in naming Coinswitch.co: Ashish

CoinSwitch faced trust issues with its ".in" domain, as users questioned its global credibility, given the scarcity of Indian startups with this domain in the early days. Cofounder Ashish Singhal shared that switching to a ".co" domain significantly boosted user trust and confidence. He emphasized that understanding user needs should be at the core of any startup's strategy.