Vodafone uses AR in PBL to promote new campaign #StrongerTogether

Several pugs gatecrashed the finals of Vodafone Premier Badminton League and nobody could resist their charm. But what gave goosebumps to the audience, was actually a smart play of technology by Vodafone. In what was the first time a brand used Augmented reality in an Indian sports league, Vodafone used AR to bring the pugs live on the court and interact with the commentators.