Wakefit.co uses AI to transform Ayushmann Khurrana into a kid

Wakefit.co has launched its latest brand campaign "Andar ke bacche ko jaga". The core message of the ad is that when you sleep on a wakefit mattress, you wake up with a child-like energy, ready to seize the day. The ultimate twist to the campaign was the child version of actor Ayushmann Khurrana recreated using AI tools and CGI