What is ‘digital ibuprofen’ that is helping China’s stressed youth?

Young Chinese people are turning to “digital ibuprofen” to cope with work pressure and economic uncertainty, Firstpost reported. It refers to online content and media that soothe emotional stress, often using cute characters and surrealism. One example is popular Japanese series Chiikawa, which follows small, emotional creatures navigating a difficult, low-paying “post-apocalyptic gig economy”.

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