What is 'mukbang' eating challenge that led to influencer's death in China?

'Mukbang' is a term that originated in South Korea and became popular in early 2010s. The term is a compound of Korean words for 'eating' and 'broadcast' and typically involves the host of a webcast eating large quantities of food to make money from advertising and sponsorships. Chinese Mukbang streamer Pan Xiaoting died due to overeating during a livestream.