What is behind Blue Tokai's ₹650 crore valuation story?

Blue Tokai raised at ₹650 Crore valuation to disrupt India’s ₹4,000 crore coffee industry. They make ₹130 crores in annual revenue and have created loyal set of “fans” - almost "Starbucks kind of cult" in India. It has invested a lot of time in educating customers about various aspects of coffee consumption be it beans, brewing, processing, or farms’ altitudes.