Why did Arattai lose momentum against WhatsApp in India?

Arattai became popular quickly during the Aatmanirbhar wave, but the early excitement did not last. Many users found that their friends and groups were still on WhatsApp, making the new app hard to use. Arattai also lacked default encryption, gained a political image, and offered no standout features. Meanwhile, WhatsApp stayed strong with its huge user base and everyday usefulness.