Why did Cult.fit spend ₹700 crore to acquire 20+ companies?

Cult.fit's ₹700 crore acquisition strategy allowed them to rapidly scale their fitness presence with brands like Gold's Gym and 1000 Yoga, keeping centres within 20 minutes of users. Acquisitions like Paratha Box, Seraniti, & Urban Terrain expanded their offerings into food, mental health, & fitness equipment. While acquisitions like Onyx strengthened their tech capabilities.