Why did celebrities, including Swift and Kohli, lose millions of Instagram followers within hours?

Popular personalities Virat Kohli, Kylie Jenner, Taylor Swift, Beyonce, Selena Gomez and Priyanka Chopra have lost up to 15 million followers overnight in a Meta-owned Instagram update. The sudden disruption was part of Meta's routine process to remove inactive and bot accounts. "Any restored suspended account will be included in the count again after verification," a Meta spokesperson said.