Why do business models, not ideas, create startup disruption?

Great ideas spark startups, but it's disruptive business models that scale them. Models like freemium, D2C, and on-demand aren't just tactics, they're strategic blueprints that redefine industries. By aligning value creation with market needs, these frameworks empower founders to outmaneuver incumbents, drive growth, and build lasting impact. In today’s market, the model is the real innovation.