Why is #BoycottDunkinDonuts trending on social media?

Social media platform Rumble's CEO Chris Pavlovski shared screenshots of an email exchange he claims he had with a Dunkin' Donuts executive. The executive said Dunkin' Donuts wasn't comfortable advertising on Rumble due to "right-wing culture". "No, we don't discriminate. All cultures are welcome on Rumble," Pavlovski said. After his X post went viral, '#BoycottDunkinDonuts' began trending on X.