Why is Neutrogena facing boycott calls after actress Hayden Panettiere's death?

Actress Hayden Panettiere's death has renewed online backlash against Neutrogena over its reported 2016 decision to end its decade-long partnership with her after she publicly discussed postpartum depression. Panettiere said the brand considered her disclosure a violation of a "morals clause". Following her death on August 16, social media users have called for a boycott of the skincare company.