Why is Sreebhumi Kolkata's most popular Durga Puja pandal?

Sreebhumi Sporting Club's Durga Puja pandal is often considered Kolkata's most popular pandal. This year's pandal has recreated Tirumala Tirupati Devasthanams, which was the centre of a controversy after reports claimed that animal fat was found in ghee used to make Tirupati laddus. As per locals, the pandal is famous due to its marketing and relevance to trending issues.