Why Myntra & Ajio quietly removed top Turkish brands in India?

In a strong response to Turkey and Azerbaijan’s support for Pakistan, Indian e-commerce giants Myntra and Ajio have delisted popular Turkish fashion brands. The move follows growing public outrage and CAIT’s national call for a trade boycott. Reliance Retail has also shut its Turkey office, signaling a larger shift in India’s corporate diplomacy amid rising tensions.

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