Why won't France play 3rd-place match after semi-final defeat in Euro?

France were eliminated from Euro 2024 following a 1-2 defeat at the hands of Spain in the semi-final. However, France won't be involved in a third-place match due to a lack of interest in such a game, as per reports. There hasn't been a third-place match since 1980 due to low in-game attendance and low turnout in TV audiences.