With new budget brand, Mamaearth challenges Reliance, Sugar

Honasa Consumer, which owns Mamaearth and a slew of other skincare brands, has launched a low-cost beauty line named Staze 9to9. Staze will produce lipsticks, eyeliners, foundations and other products aimed at young shoppers. These items will be priced 30-50% lower than Mamaearth's range, and their formulations will also differ.