X platform logs over 90 lakh Diwali-related conversations in 1 yr

X India announced the platform logged over 9 million (90 lakh) Diwali-related conversations between November 2024 and October 2025, marking a record year of festive engagement on the platform. The announcement included a tweet from PM Narendra Modi hailing the addition of Diwali to the UNESCO Intangible Cultural Heritage List. Diwali marks the sixteenth element on this list from India.