X's 2023 ad revenue to fall to $2.5 bn: Report as firms pause ads

Elon Musk-owned X (formerly Twitter) is set to earn roughly $2.5 billion (₹20,850 crore) in ad revenue in 2023, Bloomberg reported. This marks a significant fall from 2022 when more than $1 billion was generated in every quarter. Several companies like Disney pulled advertisements from the social media platform after Musk endorsed an anti-Semitic conspiracy theory.