Your job is not to sell but to counsel: Byju to staff amid crisis

BYJU'S CEO Byju Raveendran in a meeting with about 1,500 sales associates reportedly said, "Your job is not to sell, but to counsel." This comes as the edtech firm faces severe cash crunch. "You are not sales people; you are education counsellors," he said. Reportedly, BYJU'S has reduced prices of its courses by 30%.