Your supplement for vitamins may be 99% filler: Dr Viju Jacob

Dr Viju Jacob, an entrepreneur, exposed a practice he calls ‘fairy dusting’ in the supplements industry, adding just a tenth or a hundredth of the active extract a label claims and padding the rest with cheap starch. When raw material prices spike, he said, many brands quietly cut the real ingredient. Such a product ‘does nothing,’ denting consumer trust.