YouTube ad boycott may cost Google ₹4,880 crore in revenue

Analysts have said Google may lose up to ₹4,880 crore in revenue over brands withdrawing their ads from YouTube after they appeared next to extremist content like videos inciting terrorism. Major brands including Johnson & Johnson, PepsiCo, and McDonald's have boycotted Google. The ads help fund payments to people who post the videos, with every 1,000 clicks worth about ₹500.