YouTube unveils 'Gifts' feature for vertical live streams in India

YouTube has introduced Gifts feature for eligible vertical live streams in India. The feature allows viewers to buy Jewels and send animated virtual gifts to creators, who earn Rubies in return. The platform has launched India-themed gifts like Vada Pav, Pani Puri and Chai Toast. This is part of YouTube's effort to enhance user engagement and monetisation opportunities for creators.