Zara uses AI to create images of real models in different outfits

Zara has become the latest fast-fashion retailer to use AI to create new images of real models in different outfits, helping speed up production. The experimentation follows H&M, which said it had created AI clones of models for marketing. "We work collaboratively with our valued models...and compensate in line with industry best practice," a spokesperson for Zara parent Inditex said.