Zomato, Swiggy orders fall 5-6% as delivery, subscription fees rise: Analyst

Ever since Zomato and Swiggy increased prices for their loyalty programmes, they have witnessed a drop in volume of orders by 5-6% every month. "How the dynamics change post-Uber Eats deal will be clearer next month," an analyst told Economic Times. Zomato has raised prices of its Gold membership, while Swiggy has increased the rate of its loyalty programme, Super.