US-based investor AMJ Ventures announced on Thursday that it has invested $2 million in Alia Bhatt-backed fashion tech startup StyleCracker. Alia Bhatt had invested an undisclosed amount in the startup for a minority stake as part its of pre-Series A funding in 2017. The startup, run by Mumbai-based Kanvas Consultancy, was founded by Dhimaan Shah and Archana Walavalkar.