Myntra celebrates street fashion with 'Straight Outta Street' campaign. The campaign features rap battles, celebrity trend-spotting and inspirational stories of individuals who've turned contemporary streetwear into a powerful mode of expression of hip-hop and rap. Focusing on the 'shoppability' of streetwear trends, Myntra also created a video on the urban dictionary of streets, explaining terms like 'Kicks' and 'Da Bomb'.