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Plush raises ₹40 crore to scale capital-efficient D2C growth
short by / on Thursday, 5 June, 2025
D2C fem-care brand Plush raised ₹40 crore in a growth round led by Rahul Garg, with Blume Founders Fund, OTP Ventures and others. Known for capital-efficient growth, Plush is EBITDA-profitable and aims to double its ARR to ₹200 crore. The funds will support offline expansion, brand building, and deeper market reach in India’s booming personal care space.
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