Amid the 2020 pandemic, sisters Anuja and Pratanksha Gupta launched Chowkhat with ₹1 lakh, reviving Lucknowi Chikankari through affordable fashion. Starting from home in Ghaziabad, their Instagram-led brand now earns ₹5 crore and empowers 40+ women. Their journey blends tradition, digital savvy, and social impact, proving how passion and grit can stitch a powerful success story.