Casper, a US-based startup that sells sleep products online, has launched a store in New York that offers naps at $25 (over ₹1,700) for a 45-minute session. Called 'The Dreamery', it features lockers, private washrooms and a coffee lounge among additional amenities like pyjamas. "The Dreamery is about making sleep a part of regular wellness routines," ​said COO Neil Parikh.