Shah Rukh Khan took to Twitter to praise Air India and wrote, "Thank u to... ground staff and the wonderful pilots for a hospitable...journey...Maharaja, Maharaja hi hota hai." "Unofficially & Unabashedly I want to declare myself the ambassador of @airindiain," he added. Responding to this, Air India wrote, "We're truly humbled when 'King Khan' is the brand ambassador for 'Maharaja'."