Wipro Consumer Care and Lighting is looking to invest at least ₹100 crore in direct-to-consumer (D2C) startups, especially in the food business, in 2023, CEO Vineet Agrawal told Moneycontrol. Agrawal also said the ₹100 crore may increase depending on how past investments perform. "We will invest only a maximum of ₹25 crore in any company," he added.