communication may be collected and stored by Inshorts.
Our App may transmit your Personal Information to our internal servers which may be situated
outside India. This Personal Information is deleted from our servers 180 days after You delete the App
or cancel/terminate your user account on the App, except to the extent storage of such data, including
Your Personal Information, is necessary for Our purposes and/ or required under applicable laws.
2.3 Our App may contain links to third party websites or applications. The inclusion or exclusion of the link
does not imply any endorsement by Inshorts of the website, the website's provider, or the information on
the website. You agree and understand that privacy policies of these websites are not under Our control.
Inshorts does not make any representations concerning the privacy practices or policies of such third parties
or terms of use of such websites, nor does Inshorts guarantee the accuracy, integrity, or quality of the
information, data, text, software, sound, photographs, graphics, videos, messages or other materials available
on such websites. You understand that once You leave Our servers, use of any information You provide
shall be governed by the privacy policy of the operator of the site used by you. Hence, Inshorts encourages
the User to read the privacy policies of each such website and the User understands that it is solely such
third party who is responsible to the User in this regard.
3. USAGE OF PERSONAL INFORMATION
3.1 The information collected from You is used to ensure services with respect to the App are presented to You
in the most effective manner, to carry out Our obligations to You, and to communicate with You. The said
communication can either be by calls, text or emails and for purposes which include transactional, service, or
promotional calls or messages.
3.2 In general, We use Our best efforts to use information in aggregate form (so that no individual user is
identified). However, We may use Your Personal Information for the following purposes:
(i) To build up marketing profiles;
(ii) To aid strategic development, data collection and business analytics;
(iii) To manage our relationship with advertisers and partners;
(iv) To enable us to provide the App through the use of appropriate technological services;
(v) To audit usage of the App; and
(vi) To enhance user experience in relation to the App (collectively, “Permitted Use”).
4. DISCLOSURE OF PERSONAL INFORMATION
4.1 We do not disclose Your Personal Information to any third parties other than to Inshorts’ affiliates,
third party service providers or other trusted business or persons, who may be situated outside
India, pursuant to a lawful contract and in compliance with our Privacy Policy and any other
appropriate confidentiality and security measure.
4.2 No User information is rented or sold to any third party.
4.3 In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer,