AI-powered sales enablement tools at centre of $70 bn SaaS boom

India’s SaaS ecosystem is shifting from product-first roots to sales-driven growth, with AI-powered sales enablement tools at the center. Platforms like Sharpsell AI, Upscale.AI, and Saleshandy are helping teams close smarter and scale faster. Backed by investor confidence, this fast-growing niche is set to shape India’s SaaS market, projected to hit $70 billion by 2030.