According to Google Trends, searches for 'bhajan clubbing', 'modern kirtan', and 'sober rave India' have risen 400-600% since early 2024, The Economic Times reported. Organisers have said that 2026 will see more structured devotional nightlife. "Even mainstream nightlife promoters are experimenting with bhajan-style jam sessions," Sort My Scene founder Srida Patodia told The Economic Times.