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'Customers can tell': Bentley CEO on checking door sound

short by / on Thursday, 20 August, 2026
Frank Walliser, CEO of Bentley, said part of the ritual of buying a new car is opening and closing the door, with customers able to notice differences in the sound. Asked whether he could identify a Bentley based only on its sound, Walliser said he probably could, while his engineers, who maintain a reference library of sounds, certainly would.
read more at Figuringout