Following the success of 'Dhurandhar: The Revenge', 'Doodh Soda' has gone viral, with cinema halls adding the drink to their menus for ₹200-250. The beverage, a mix of chilled milk and lemon-lime soda, was popularised by Gaurav Gera's character Mohammad Aalam in the film. Videos going viral on social media showed theatre staff mimicking Gera's signature pouring style.