Actor R Madhavan has joined SS Rajamouli's upcoming film 'SSMB29', which will also feature actress Priyanka Chopra, and actors Mahesh Babu and Prithviraj Sukumaran, a report stated. With the shooting set to commence by January 2026, Madhavan will play a "powerful" and "key" character in the film. The project marks the first collaboration between Madhavan and Rajamouli.