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'Souled Store' becomes profitable with a 55% revenue growth
The Souled Store turned profitable in FY24, with revenue surging 55% YoY to ₹360 crore. Controlled spending led to an ₹18 crore profit, reversing an ₹16.5 crore loss in FY23. Backed by Elevation Capital, it competes with Rare Rabbit and WROGN while expanding via licensing deals and new channels.