A 25-year-old content moderator working for Chinese video site Bilibili died from cerebral haemorrhage, sparking the debate on China's '996' work culture, where employees work from 9 am-9 pm, six days a week. The employee's death prompted accusations that Bilibili was overworking its staff. Bilibili denied the employee died from overwork, but said it would hire 1,000 new content moderators.